Otiica Corporation Logo  
an eyewear distribution company
   
Executive Summary

Ottica corporation is a young eyewear distribution company - having begun its operations in the latter part of 2002. Its strategy is to serve the middle and upscale niche markets of the eyewear industry. It will capitalize on European, American, and Asian high quality manufacturing of clinical and fashion eyewear products.

It is the firm's intention to market and sell its products to the Philippine market and to make Ottica Corporation the most preferred supplier of eyewear products in the industry. To do this the company's long-term goals are to to achieve a robust market share in the country, build brand image and brand equity through marketing, and achieve a sustainable 80% profit margin.

Initially, the company has received distributorship for the following brands: Oxydo by Safilo, Diesel by Safilo, KATA by Legacie, Judith Lieber by Legacie, Rodenstock, Fury and Rev Sunglasses. It is with these products that Ottica Corporation is leveraging itself with the external market and focus on the marketing and channel management for the said products.


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